Course curriculum

  • 1

    Welcome! How to use this course

  • 2

    Module 1: The Bigger Vision

    • The Bigger Vision
    • Module One - Workbook
  • 3

    Module 2: What is Branding Anyway?

    • Breaking through the Branding Myths
    • Branding Case Studies
  • 4

    Module 3: Establishing your Why

    • Understanding What "Your Why" is and how to Define your own
    • Sharing my Why Story
    • Module 3 Workbook
  • 5

    Module 4: Writing the Brand Story

    • Writing the Brand Story
    • Module 4 Workbook
  • 6

    Module 5: It's all About the Vibes

    • Let's Vibe it Out
    • Module 5 Workbook
  • 7

    Module 6: Establishing your Ideal Client

    • Establishing your Ideal Client
    • Module 6 Workbook
  • 8

    Module 7: Let's Get Physical

    • Intro
    • 7.1 Designing the Mood Board
    • 7.2 Choosing your Colors
    • 7.2 Colors Sheet
    • 7.3 Choosing your Fonts
    • 7.3 Fonts Sheet
    • 7.4 Textures and Patterns
    • 7.5 Designing the Primary Logo
    • 7.6 Designing the Alternative Logo
    • 7.7 Tying it all Together
  • 9

    Module 8: The Brand Experience

    • Creating the Brand Experience
    • Module 8 Workbook
  • 10

    BONUS MODULE 1: Building the On Brand Website

    • Audio Training
  • 11

    BONUS MODULE 2: So you want to be an influencer?

    • Audio Training